Why should I have a social media strategy for my business?
In the past, marketing was largely a one-way communication, with businesses broadcasting their message to a large audience and hoping some of it would resonate. But social media has changed the game, enabling businesses to have two-way conversations with customers and build relationships in a way that was previously impossible. Social media marketing (SMM) is now essential for businesses of all sizes, as it allows them to reach the 2.8 billion active social media users across platforms like Instagram, Facebook, and YouTube.
SMM isn't just about generating leads and increasing sales – it's also about building social proof. This refers to the idea that people are more likely to trust a product or service if they see others using and enjoying it. This is especially important for small businesses and startups trying to establish themselves in a competitive market. With 95% of consumers reading online reviews before making a purchase, social proof is more crucial than ever. By maintaining an active social media presence, where you regularly engage with your audience and provide valuable content, potential customers and clients can see that you're a business worth their time and money. They'll be more likely to use your services or products and recommend you to others. A strong social media presence also allows brand advocates to sing your praises, which helps build trust with potential customers who may not have heard of you before.
What platforms should my business be on?
With so many social media platforms available, it can be challenging to determine which ones are the best fit for your business. Some of the most popular platforms include Instagram, Facebook, and YouTube, but there are many others to consider as well. To determine which platforms are right for you, consider your target audience and where they are most likely to be found online.
Each platform has a unique demographic, which can vary based on factors such as age, gender, location, interests, and more. For example, Facebook has over 2 billion monthly active users, but it tends to have an older demographic than some other platforms. Snapchat, on the other hand, has a much younger user base, with most of its users under the age of 24 in the UK and US.
The level of engagement on each platform can also vary. TikTok, for example, is known for its highly engaged users who are quick to like, share, and comment on content. This can make it an effective platform for building brand awareness and getting your message out quickly.
Certain industries may be more suited to certain platforms. For example, if you're in the fashion industry, Instagram is likely a good choice, but if you're in the B2B sector, LinkedIn may be a better fit. The NFT and crypto industries may benefit from using platforms like Telegram and Discord that facilitate community building, while the fintech industry may prefer platforms like Twitter that allow for more formal networking and fast-paced sharing of news and information. TikTok also has a large "fintok" community that fintech companies can tap into.
How do I determine my social media marketing budget?
The cost of social media management and marketing services can vary based on factors such as the size of your business, your target audience, the platforms you're using, and the scope of the project. For smaller businesses or those just starting out, we offer a Social Media Starter Pack that includes everything you need to get started with social media, including setup, content creation, and ongoing management and content marketing. For businesses looking to take their existing social media efforts to the next level, we offer customizable services such as paid advertising, influencer promotion, and community management. If you're not sure which package is right for you, our team is happy to provide a free consultation to assess your needs and recommend a solution that meets your specific business needs.
Why should I partner with American West Digital Solutions?
There are several benefits to partnering with a social media marketing agency, including access to a team of experts who are up to date on the latest changes in social media, an objective perspective on your social media efforts, and the ability to free up your time by leaving your social media presence to the professionals. A social media agency can also help you develop a strategic plan to reach your goals and create optimized content that is tailored to each platform. By working with a professional social media marketing company, you can ensure that your social media efforts are effective and aligned with your business goals.
How do I create content that will drive conversions?
Effective social media content is created with a clear understanding of the target audience in mind, and provides value by addressing their needs and interests. To create content that converts, it's important to focus on a mix of evergreen and timely content that is tailored to the specific platform. This means ensuring that your content is relevant, appropriate for the platform's audience and culture, and properly optimized for the platform's format and features. By following these guidelines, you can create social media content that resonates with your audience and drives results.