SEO, or "search engine optimization," is a marketing strategy that businesses use to increase their visibility and ranking on search engine results pages (SERPs). When a user conducts a search using keywords or phrases relevant to your business, your mobile and desktop web pages should appear as close to the top of the results list as possible. Studies have shown that a majority of internet users only click on results that appear on the first page of SERPs. If you're not ranking in the top few results, you may be missing out on potential customers.

To improve your ranking, businesses use on-page SEO strategies such as keyword research and backlinking. Keyword research involves identifying the right keywords and phrases that users search for when looking for businesses like yours, and incorporating them into your website copy across both desktop and mobile to boost your ranking. Off-page SEO strategies involve promoting your online presence through social media or other digital platforms.

Backlinking is the process of getting other websites to link to your website, which improves your ranking by signaling to search engines that your website is popular and relevant, creating a positive feedback loop. The more traffic your website receives, the higher your ranking will be.

The cost of SEO services varies based on the specific needs of your business and the size of your budget. In general, SEO is a cost-effective marketing strategy, particularly when compared to other marketing channels such as pay-per-click (PPC) advertising. Unlike PPC, SEO is an "inbound" marketing strategy, which means it can attract customers without the need for paying for each click.

At AWD, we offer a range of professional SEO services to accommodate any budget. We will work with you to evaluate your needs and create a customized plan that fits within your budget. Whether you require a comprehensive approach or assistance with specific tasks such as keyword research or backlinks, we can design a solution that will produce results.

The type of SEO that is suitable for your company depends on your goals and the current state of your website. If you are new to SEO, you may require a comprehensive approach that covers everything from keyword research to on-page optimization to link building. However, if you have been doing SEO for some time and need help with specific tasks, you may only require one specialized service.

The best way to determine which type of SEO service is appropriate for you is to consult with an experienced SEO company. At AWD, our team has over 5 years of combined experience helping businesses with their SEO. We can also conduct a website audit to evaluate your current position and suggest which type of SEO services would be most beneficial for you.

SEO is a long-term marketing strategy, so the time frame for seeing results can vary depending on various factors such as the competitiveness of your industry, the current state of your website, and the specific tactics being used. Generally, it can take anywhere from several weeks to a few months to start seeing a noticeable improvement in your search engine rankings. However, it's important to note that SEO is an ongoing process and it's important to continuously monitor and adjust your strategy to adapt to changes in the search algorithms and to ensure that your website is always moving in the right direction. It's also important to have realistic expectations and to understand that SEO is not a one-time fix, but an ongoing effort to improve your website's visibility and search engine rankings.

An audit is a comprehensive evaluation of both your mobile and desktop website to identify areas that need improvement from an SEO management perspective, this can include anything from on-page optimization to a technical audit and more. An experienced SEO agency like AWD typically performs SEO audits.

You may need an audit if you're not satisfied with your website's current SEO performance, or if you're launching a new website and want to ensure it's optimized for search engines from the start. Another scenario where it would be beneficial is if you're making changes to your website and want to ensure they won't have a negative impact on your SEO.

SEO audits can be a useful tool to identify areas of your site that need improvement. But it's important to keep in mind that an audit is a snapshot in time, and once you implement the changes recommended in the audit, you'll need to invest in content management and continuously monitor and adjust your approach to maintain your website's high ranking in SERPs.